It’s much less of an issue. Also, 99%+ of Aws customers likely don’t have enough QPS to hit the per prefix limits anyway
I'm not saying there is no point of contention - depending upon your write patterns you have practical limits, but for reading data that is already stored you pretty much just pay more to do more and the rate of that cost is close to linear.
I'm sure there is a scale at which that pattern breaks, and I'm sure 99.9% of people reading this will never operate a system at that scale.