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And Puma by his brother Rudi, in the same town. Great Feud story.
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Another brother/brother business rivalry, although not involving founders, was Sears and Montgomery Ward from 1985-1990. In 1985 Bernard Brennan become CEO of Montgomery Ward and in that same year his older brother Edward Brennan become CEO of Sears.

Chicago-based Sears was the largest US retailer at the time, and Chicago-based Montgomery Ward was the 5th largest.

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Rudidas would definitely be a worse name. Though I'd be surprised if an Amazon Marketplace knockoff brand is not already using it.
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Adolfler would've been even worse.
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Not in today's climate.
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It was briefly "Ruda" before it morphed into "Puma".
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I did not know that. Very good decision!
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Similar thing with Aldi. Both brothers kept the name, sort of.

https://en.wikipedia.org/wiki/Aldi#Split

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all day i diss another sibling
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Imagine how glad they were at some point that they didn’t go with “Adolf’s Sneakers”!
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