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> with heavy premium quality cotton

Just to nitpick, I doubt i could wear a heavy premium quality cotton tshirt in the current summers. I can barely stand a flimsy thin cotton tshirt...

I'm willing to pay extra for quality linen for those summers, except everyone lies and their linen can be up to 100% cotton :)

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Haha, yeah, completely understandable, I have a few linen pieces (shorts, shirts, a couple of t-shirts) for the occasions I go to a hot place during summers but I live in Scandinavia where summers are, to me, the perfect level of warmth. I generally avoid the peak summer in southern Europe (both due to the heat but also overcrowding), and when I visit my family in Brazil it's also usually off-peak summer.

I really cannot handle very hot weather, it's nice for a day or two but a week of constant 30+C is definitely not my happy place.

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I tried that. Turns out that the expensive clothing I found wasn't high quality. I don't know how tell quality from the online description.
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That's the trap I described, it's really hard to tell since price is not a good signal.

To me it was trial and error, recommendations, and shopping at physical stores, and like I mentioned as well: it's time-consuming, frustrating, and I wouldn't expect a person not interested in this quest to be able to find good quality items consistently.

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Yeah its great when you find quality things but you don't always know, price isn't a great indicator of quality. There is also the buyitforlife subreddit, would like something like it but more structured.

I think this reflects how companies are run in US and Europe, they don't seem to believe how different companies can be here, its not only about turbo maxing the owners profit.

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