it's also a matter of fashion, you can get real denim work pants that will last a tech worker probably two lifetimes. They're ugly, thick, and heavy though.

> do you want to pay the price this requires?

I ordered one to see how it holds up. $100 for a t-shirt isn't even that high of a price, most t-shirts I own are merch shirts that cost $45-$70 anyway and are printed on the cheapest Hanes or similar shirt. If it's actually good at $100, I'm sure many people would want to buy it, they just don't know about it. I had never even heard of this company till I saw your comment, but regularly spend more than $100 on an article of clothing if I think it will actually last.