Now, not every modern building has to look like a glass and steel colorless brick.
For example, I really like the look of Oodi [0], Helsinki's new library: it reminds me of wood covered with snow, and the interior is exactly what you would expect from a modern building (built in 2018).
The article reads like the author picked a conclusion and made things fit his opinion.
In my experience, the biggest issue is natural light - it's hard to beat glass walls when you need a structural skin with some windows where possible.
Because I spend 80% of my time indoors, and 20% working in the garden, so frankly don't even care what the building looks like.
Maybe only care that the property looks neat when it's time to sell.
As it stands, these studies are just cherry-picked navel gazing with extra steps. You can't design a study like this well. There are hundreds of thousands of buildings, and tens of thousands of variations of subjective preference. And all of those go out of the window as soon as practical concerns (like affordability) arise.
Nonetheless, I think it is a failure of architecture that modern design is ugly. It shouldn't be impossible to make good looking, practical, cost-effective buildings with all the options of materials and engineering that is available.
So let's start as the baseline of these 77 to 23 blowout victories by traditional architecture.
Now gradually substitute other modern designs until you can get more of a 50/50 agreement at least, and hopefully 60/40 in favor of modernism.
You could be right. Some of these might be cherry picked bad modern designs. From the article one of them looked like it should have the wicked witch of the West telling her pretties to fly out from their caves to go attack Dorothy. Another one looks like a massive collection of missile launch tubes.
Some designs I almost have to laugh at, when almost similarly disjointed mcmansion hell type monstrosities are snootily dismissed.
You can totally have a traditional style building with a modern interior without a hint of brutalism or concrete.