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seems like you know what you're talking about 5k% increase starting in July this year

https://trends.google.com/explore?q=I%27ve%20seen%20in%20a%2...

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I think the trend is probably misleading. A popular youtuber may have released a video in August with a title containing "in a minute".
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It's been around in slang for a few years with a few variants, e.g. "I haven't seen her in a hot minute." I think it's just filtered into wider cultural vernacular.
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people have been saying "it's been a minute" to mean a long time since at least the 90s in NY
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Scarlett Johansson says, “See you in a minute" in Avengers: Endgame.
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This phrase has been around for years, I know because it has always infuriated me.

They took a well-defined unit of time, which is relatively short, and made it mean “some unknown but very long period of time”.

So frustrating. /oldmanyellsatcloud

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it's been around. I more commonly see it as "been a minute!" when you see someone you haven't seen in a good while.
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