A popular tech news site blocked my phone because of Apple Private Relay. That didn't last long because their traffic fell off a cliff when that happened.
Many sites are throwing more captchas at the problem, without understanding that captchas don't actually help with LLMs, they just hinder normal users and primitive scripts. LLMs solve captchas just fine.
Some big sites have put up improved paywalls. I'm fine with subscribing to a quality site, however, WSJ and all the other big media sites routinely spit out regurgitated garbage that can be had for free elsewhere (and due to political spin, their garbage is less valuable than the free versions of said content).
Some folks are declaring the internet dead. I wouldn't go that far, however, I will say that a reckoning is going to happen, especially when advertisers figure out that most ads served on basically every website are no longer viewed by humans.