For your steelman to be relevant it would have to be reflected by lowering the price, otherwise they're just making the product worse for no customer benefit whatsoever and hoping customers take a long time to notice.
And if they were trying to offer a different value proposition by reducing the quality in order to lower the price, the honest way to do it would be to introduce a new product with a different name rather than changing what the product is while leaving the name the same.
And yet countless millions of people basically say nothing about how the food they eat is produced.