> It's not "fascism" to wince and shrug at the taped banana.

Agreed, though your comment does much more than wince and shrug:

> too ridiculous to be seriously defended

Humans are very social animals and we follow social norms, like a herd moving together. Look how similar everyone's clothing is: Nobody is on 5th Avenue in a loin cloth or Elizabethan outfits (unless intentionally violating norms). Why do we all chose to wear the same things? We follow norms.

How do we signal and punish things outside norms, or shape norms to exclude something? Ridicule. Sophisticated public communicators consciously use it - you can see it in the way some conservative publications depict trans people. Their intent, through ridicule, is to push them outside norms - a foundation of facism, normalizing persecution and even brutality and murder. Facists also did/do that to art - it's the same thinking (though not everyone who ridicules art is a fascist - the fascists take advantage of that bit of human nature.)

In your comment you aren't just wincing and shrugging, but literally ridiculing (to be clear, I'm not calling you a fascist in any sense)

> It's just common sense.

Which means, common norms. There's nothing special about them; it's just a social phenomenon. Every innovator, including in tech, faces the usual response:

  - First they laugh at you (ridicule you)
  - Then they say it's not in the orthodoxy (if ridicule fails,
    you go from being ridiculous to being a threat to norms)
  - Then they say they knew it all along (you're now within norms)

The same happens with social change, like women working - Ridicule, then a threat to norms, then normalized. What was absurd becomes normalized. In art, Impressionists were once objects of ridicule; now of course it's arguably the most popular style of painting in human history.

> societies also have collective preferences

They don't. People try to make preferences look more universal to justify their own beliefs or simplify thinking, but it's always far more diverse. Look at how the Democratic party attempts to lump simple demographic groups (e.g., black men) into one stereotype of political thinking - and ~25% voted for Trump in 2024.

Societies do have norms, which are very changeable. Look how the far right has changed norms around the world in just a short time. It's not by accident - I've seen guides on how to normalize antisemitism, for example. The leading fascists in history, the Nazi party, had very consciously designed propaganda to do the same.

If someone wants to be an innovator (and have a truly free mind, IMHO), they need to step back and see norms, their dynamics, and what's beyond them, and learn to see what's outside without the filters, to treasure it as potential future innovation. To look at things on their merits, not at whether they are inside or outside.

At the debut of the first play by Harold Pinter, The Homecoming, much of the audience booed and left at intermission. Pinter, the great innovator, booed the audience. (Or so the story goes.)