People are getting used to censor themselves in order not to be reported, banned, or «hurt » other sensibilities. The words « rape » couldn’t be written in instagram for example, what a great way to deal with such a serious issue. Mainly an American thing spreading away from young people if you ask me. Sorry America, just being honest here.
As much as I personally dislike TikTok, I don't think it is fair to it: cultural willingness for more sensor sheep on Internet started years before TikTok's popularity in the west.
It's not the sole cause, but I believe it's the main driver behind a bunch of specific substitutions that are mainstream now or nearly so. For example, dih, ahh, and unalive. They may not have been invented on tiktok, but that's where they incubated.
There's no such censorship on TikTok, it's entirely groupthink based on people saying "when I use that word my video is seen less so therefore it's being censored".
Youtube is a lot more guilty of it though, as well as demonetizing.
After reading through the threat here it seems more like a cultural thing.
The US has quite a lot of filters for profanity.
I remember from my youth that in 2009 Eminem was a guest in a Germany TV show and very happy to swear as much as possible without being censored.
https://www.youtube.com/shorts/2OC-yKZ5Yag