You can afford to play silly buggers when you have dumpster trucks of money backing up to your door every day see also: Meta.
OpenAI doesn't have any of these things. They have products that they're paying for customers when the market they're in is rapidly converging on fighting for API reasoning as part of enterprise systems and fighting a race to the bottom for fickle consumer solutions that will be eaten by open source once they have to make money.
Maybe they had a brief window for dominance of information search (or maybe it was only ever going to last as long as Google releasing all their internal research) and maybe they had a brief moment of monopoly till Anthropic got going but theyre not in the same dominance position as Google.