It's also not really clear if everyone is going to want a frontier model when the real implications sink in. Maybe we'll get sick of incomprehensible code optimizations and people wile tire of reading AI prose that feels ever-more-human. There might be a few use cases, but who is going to pay for this when providers start charging enough to be profitable.
But that's phase two, phase one is finding localized problems to solve using LLMs and productize them. I'm reminded of cloud tech, where phase one was changing software to run in the cloud, and phase two was optimizing costs.
But between 10 and 20 seconds to analyze a document with only a bunch of pages just isn't good UX.