You shouldn't have to go and create zero-trust environments for things to operate in because tech companies can't be trusted to be honest and transparent about how they handle your data. It should be a given that they're up-front about what they do with it within the various terms and licenses, and easy to enforce those terms.
Those that cannot behave in such a way should get exactly zero of your business, even if the product is free and you can set up ways to block any sort of intrusions.