I don't necessarily think it's intentional. For those with knowledge in the field I suspect it resonates the appropriate reaction.
For those outside of the field, I think the perception of what being 2 organs means does a lot of leg work in invoking a response which seems exaggerated, but is probably caused by incorrect assumptions of what the title is trying to convey.
I hope that makes some sense, I feel that was a lot of word vomit but I'm struggling to find the right words, it's somewhat meta
The findings arn't exactly "new" but the medical science about it is definitely lagging current research.
Why do you think it's important?