I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
So when you put the capability in the hands of the client without the editing (or taste) and no way to evaluate the result, you get the passable, homogenous thing.
It mostly doesn’t matter because there’s no economic incentive for it to matter, which is why much of our aesthetic world is the way it is.
For example, you have to know about a style to know to ask for it or some variation on it.
LLMs are very good at satisfying the requirements you give them. They’re much worse at knowing which requirements should be challenged, reframed, or ignored because you don’t know enough about the field to know what actually matters. That’s why they’re such force multipliers for experts: the expert can spot when the model chose the wrong abstraction or checked every box and still produced something bad. A novice often can’t. I’d argue the model mostly raises the novice toward “average.”
“Tell it to push back” doesn’t really solve this either. Too little and you get “aye aye captain!” Too much and you get Opus 5 / claudise, where it seems compelled to find something wrong with everything.
I see this in a Home Assistant project I’ve mostly vibe coded. I can ask Codex to make the kitchen brighter on school days and it’ll happily implement something. But maybe an HA expert would say “you really shouldn’t model it this way.” Maybe they’d even question HA itself. The model could conceivably know that too, but it only sees a tiny slice of my world. There are infinite side quests it could raise, and a good professional’s real skill is knowing which one matters enough to interrupt you about and which 99% to silently ignore.
Very generous way to say "executive greed has drained bespoke design out of society. I've been seeing more videos on such a topic, but this one was by far the best one I've seen yet: https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY
(Just in case, don't let the thumbnail fool you. The car simply frames as it expands to general society).
Design-differentiated products still exist (Apple as mentioned, IKEA, Nike, Linear to name a few), but they're outnumbered in the current landscape and arguably still greedy.
I believe that was ultimately what my response wanted to emphasize, and partially the call to action of the video. There is great design out there, but you need to wander through oceans of slop to find it. I had no clue about "Superblocks" until that video.
Likewise, to link the ideas back to Herr; AI is creating an ocean of slop that will make it nearly impossible to find the truly innovative used of AI out there. Curation was already a hard problem pre-AI and this only increases such difficulty by magnitudes. Among reducing said slop (which is nearly impossible now), the call to action is to have proper tastemakers lead the charge and bring out good ideas. Not just ones that generate the most money. Curation by definition almost always lowers view traffic to increase customer satisfaction, and that's not something our ad-based datascape wants.
The more charitable perspective (that falls more important point #2) is simply that taste is different now among the modern billionaire. Someone who can wander onto a stage in a turtleneck and denim jeans simply won't be the type of person who wants a "loud and bold" car. But they might still want to say that they had Ferrari make it. Jony Ive's perspective on design may simply be the product of the people and environments he surrounded himself with.
The clutter is there yes - it's not a sparse 1970s kitsch cultural event promo or 1970s sci-fi book cover (random example I found in 2 minutes https://www.etsy.com/listing/715136429/david-bowie-moonage-d... ) that's for sure - but I wouldn't want to remove any of mine's elements as each one informs the viewer at a glance their decision whether to attend or not.
And then the visuals get added with a set of fixed templates. It’s not fully there but is reducing a LOT of the clutter.
Some of the results are even what I’d call good (and I’m a designer). I think a good harness could make non-cluttered results, if one of the AI labs was interested in a “less is more” approach.
> N.B. Make sure all the important information pops out (is visible at first glance) like an expert designer would, the information is more important than the design.
Already have me a much better result with the 'Arts & Crafts style', but N=1 so YMMV
(Canadian here. Not everything is shared across the Commonwealth, I guess.)
Thinking more, I thinking the softness is actually inconsistency. Because the letters are generated, no two letters will be exact same and if zoomed in some edge might not even be perfectly straight. Another thing we can do these days (I think author should really try out in V2) is to use code to generate the . You may have seen examples of generating Javascript based videos with Claude. Same can be done with posters. Generate a font sheet and use that in code generated poster with image generated background.
Real designers would avoid them in the first place.
And that default look - that might not be shit either. Except we've now seen it repeated so many times that we're sick of it.
Do you think you will find good artists working for that fee?
I don't think so, unless they are working to prove a point -- that humans can be as good as AI.
And that's the problem:
Humans can be as good as AI, but they are much more expensive.
I suppose human artists will continue to exist, but they will be like chess players: they will continue to exist simply because they love art, but they won't be able to compete with AI.
ETA: less than 2 years.
Poster design like any visual or artistic field will always cater to conflicting individual tastes - for some it looks great, others hate it.
I like Art Nouveau but a lot of stuff in that style looks kitschy to me.
Sorry buf I'd take these posters over your “generally more agreeable ” homogeneous slop literally any day.
Have you ever seen a bus schedule, or a parking sign, or a list of events at a local library or an “open hours” sign at a restaurant? Those are 99.9% unreadable, busy, and you have to look for information. And even then it’s not always clear if you got it right. And that was all before the AI.
A bus schedule or a parking sign is very information dense. It’s trying to communicate a lot in a limited space and as a result require getting used to.
As someone who made posters in 2000, I respectfully disagree.
But even without that, AI-generated text is already better than what most humans can write -- particularly when they need something fast, cheap and good.
(It might not be "excellent" -- but humans wouldn't be able to make it fast and cheap...)
You don’t need to hire an artist, you don’t need AI. Just download Affinity for free, find a nice font and color palate, and put text on the page. I’ve done my own event posters and they take less than an hour to produce with next to zero prior experience and look massively more appealing than AI slop.