Furthermore, it's not about the current innovation right now - if you sell yourself on a broader mission, your core product can evolve and change with it, and you're more selling yourself as the guy who will make that abstract vision possible no matter what.
replyNo matter how much we pretend, that's how a lot of abstractions work. Things that touch the real world can change; there's a risk that the change could be as something as simple as a bugfix to changing the underlying implementation but preserving a higher level goal; you generally want a human in the loop to make sure the semantics work out and everybody's agreeing.
Well said, once you put it out there in the world, then it's also about how will the customer react to it and having to own that relationship going forward.
replyThe relationship aspect of a business has a lot to do with how effective it is at continuing to justify its core value in an easy and relatable way; especially so when the decision makers that front the bill may not be as engaged with the underlying machinery behind the why it works how it does.