You're using rhetoric to try and change the subject -- you're making a jump from "good value" to "lack of quality", and painting them with the same brush.

I'm saying I don't particularly value businesses that focus on things that are low impact for me. I'd rather my barista focus on sourcing good beans and making good coffee than paying someone to do a fancy custom menu for them. We see this all the time when we visit new areas. It's considered naive to follow whatever looks most glitzy -- every seasoned traveler will tell stories about all the tourist traps, and how the real quality is the hole-in-the-wall place all the locals gather.

What I'm saying is we shouldn't conflate quality with marketing and advertising, which is what posters are. You seem dead set on doing so anyway, and I'm not sure why.

There’s some level of irony around the fact that McDonalds spends quite a lot on branding and design.