I think modern day life has had two major paradigm shifts that will make this potebtisl "real human(TM)" marketing not emerge among corporate, though. Definitely among smaller business (I'm already seeing it in my field), but not larger onesexcept that generally instead of realising we all have enough of we share, we raise the threshold of what we consider to be enough comfort and stuff.
1. Despite the legal insistence, corporations are not people, and they do not have "taste" to adjust to. Nor do the ways the leaders act and behave make it seem like they feel the company's actions and reputation reflects onto them. This is surprisingly a huge contrast from characters like Trump who traditionally place much importance on legacy and image and use that to shape their mannerisms and actions, aiming for a positive reaction (at least among his audience).
So there's no point in a new marketing scheme that will likely cost a lot more to not receive a lot more. Serving as cheaply as possible is too big a draw, and there's little human(TM) factors to divert from that. Which leads directly into the 2jd point
2. The modern hundred-millionaire/billionaire no longer "participates" in society. There's a decent video that gives an overview of this phenomenon, but I don't think it's a huge revelation to suggest that a billionaire who can be anywhere in the world within a day will truly feel like they are a part of their community the way, say, a Hollywood star would have personal ties to keep LA functional for them. And their social circles are so tiny that they are willing to travel a lot in order find such people.
In this lens, why would such people care about the taste and culture of the common citizen, Unless it's PR to get them more money? They don't go to the same stores (or go to stores at all themselves), they aren't participating nor hosting community events in town, they aren't (usually) performing the same kinds of recreation as their non–rich neighbors. They've already managed to completely divide themselves out from such people, so why care about standing out among them?