Facebook didn't invent "talking to friends" or "showing adverts", but made itself "the place" hard enough most of the advertisers and most of the people intermediate through it.
OpenAI didn't invent "asking questions and recieving answers", not even "from an agent who knows which sites to search on your behalf"; but it is competent enough that I might have it read 50 times as many pages in a day as I myself would have read, and the sites' owners don't get real eyeballs looking at ads during this. (In my case, adblock even if I did it manually; but apply this massive increase in page hits to everyone who has their LLM research stuff).
There should be general standards for what individual apps and websites should be allowed to do. There should be an expectation that the purpose of an app is what it does, i.e. a social connection app shouldn’t be an ad platform that suffers users insofar as they provide useful data to sell to advertisers.
Blaming a corporation takes away all the agency the workforce has.