The fear over blocking third party cookies breaking stuff is severely overstated. I have it disabled by default and I don't think I've ever seen any website breakages. The most is office365 nagging me to click on links so it can authenticate across domains.
https://www.cbsnews.com/news/google-third-party-cookies-chro...
This disgusts me more than any of their recent news. There needs to be a lot more pressure on them to phase this out.
Maybe this article will be the small snowball that gets that started...
And the focus on cookies only is also intentionally misleading. Tracking is not just cookies. Chrome will track you in Incognito mode.