Long-term contracts, not building new fabs - they're in full on hedging mode right now.
Their choice, their consequences.
I expect something similar for AI. It's useful tech... just not very profitable tech, and certainly not to the tune of trillions of dollars worth of public demand. The promises of superintelligence, replacing everyone, and the rest of the hype will die with the companies who made the promises, but the tech will survive and thrive.
The hype will die but there are many reasons why super intelligence and robots are a separate entity from said hype.
Look, back a few decades and tell someone our gdp would be in the trillions and it's likely they'd have a hard time believing you. A huge portion of our products that we use day to day would be complete science fiction to them.
All we're negotiating at this point is the timescale it will take.
But in my mind robots and superintelligence are inevitable unless there is a massive setback in humanity before then. Nature already did it once. We're not inventing something totally new. Add in every new invention and bit of intelligence we build on and actualize pushes us that much closer to the goal. Information technology allows this to speed up even further with easy sharing of information and testing.
Superintelligence is not like faster than light travel. We have many frameworks that show us FTL is impossible. I don't believe there is a single widely accepted framework that shows there is some limit to intelligence and we're near it. Intelligence isn't even a singular thing. My calculator is a super intelligent adder compared to me. It would seem highly improbable that somehow nature random walked into making brains the most efficient general intelligence device in all dimensions and scales.