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I also recall that Linux on a PC often beat the performance of Unix equipment I could access in contemporary times. There was a lore around those machines, but my actual experience doing basic FOSS-adjacent dev work (bash, make, gcc, autoconf) was that the Linux PC was faster as well as inexpensive.

The exceptions were mostly hardware graphics accelerators in some labs, when my Linux PC had to do it in software. And I got myself a surplus DEC Multia (alpha) that was really fast with Linux for natively compiled code, beating my contemporary 486DX3-100. But, the PC was still faster for web browsing, because running Netscape on alpha meant doing x86 emulation!

Likewise, my ~90 MHz Pentium MMX laptop with Linux was faster at regular dev work on my work-supplied Sun Ultra workstation in the late 90s. (Edit: Hmm, I am not sure about this laptop anymore, it might have been 166 MHz??)

Due to my positive experiences, I was an aggressive early adopter (and frequent beta tester) of nearly every Linux ecosystem frontier for decades. E.g. 2D accelerators, 3D accelerators, SMP, large file support, gigabit ethernet, wireless ethernet, power management, virtualization, 64 bit architectures, SCSI/SATA/Firewire/e-SATA/NVME, hardware and MD-RAID, ext2/ext3/xfs/btrfs, ...

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Exactly. Free vs. $8k (in 1990 dollars) for a NeXT computer was a pretty easy choice for most people.
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"Free", until mid 90s I guess most people bought Linux distros on CDs, later DVD (no downloads). For me the big, big plus on Linux (vs. Dos / Windows), had been all the free compilers.
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I'd have to say that gcc is the unsung hero of FOSS. If you wanted compilers on your shiny new commercial-UNIX box, you either had to fork out $$$ or find a way to get the GNU toolchain into place. Even on PCs compilers tended to cost a lot, with Borland being a shining exception.

Somewhere, I still have a Red Hat 5 retail CD. I'm not sure, but I might have bought it at Borders Books rather than a computer shop. I know I bought a few CD-ROM collections at the bookstore.

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Linux books that included a CD-ROM with the subject distro and software were pretty common in that era.
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to be fair, nobody in 1990 decided between NeXT and Linux, because (A) Linux didn’t exist yet and (B) they were / would have been completely different markets and totally different capabilities.
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True. I think linux maybe had just been released but there was nothing like a "distro" that was easy to install.

Minix existed at the time too, I know because I ran it on an 8088 PC.

But within a few years, linux started gaining mindshare and was starting to replace proprietary unix especially on individual PCs.

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You're off by a year or two at best. Linus announced his kernel project on the Minix usenet group in Aug 1991.

It wasn't until mid 1992 that distros started to exist, and I'd say it took a bit of time for those to be complete enough to be usable for someone with a goal other than smoke-testing the kernel on their PC.

I can say for certain that I, a complete newbie, was able to boot SLS Linux floppies in early 1993, and within a couple months I was installing Slackware to HDD.

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Yeah, 1993 is when things really took off. First SLS, then Slackware, and using Slackware as the build environment: Debian.

You also had SuSE, which really started as German-localized Slackware.

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