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If you play poker, it is the equivalent of pushing 'portions' of your bet out at a time. You push the portion, observe their face and body language, and maybe push the rest.

The 'that was for my assistant' is just something they say to explain away the earlier quoted price. They are pretending that what they said wasn't the quote for this conversation, it was for another, different conversation, between the salesman and their assistant. This only works when the assistant is not in the call.

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Not OP but the way I read it...

Electrician: "Okay, so my services start at $100/hr"

<nobody bats an eye>

Electrician: "... for when my assistant can handle things."

Replace Electrician by whatever skilled professional you prefer.

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Pretty much, except the assistant is never going to handle things and the updated fees go up to include you and the assistant. If you only ever send out your assistant, you never make money
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I think you miss the point.

You price it at what you think works. There is no push back, so you make room to push the price higher.

You were happy to do it at the original price.

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