Grocery store softcore porn was still very expensive in time, money, and space. The amount of energy required to move a book around is monumental in comparison to how much energy it takes to move the same number of bits of information contained in the book. The speed at which just the information moves (in modern digital networks) is nearly instantaneous. The space the digital book carries is not measurable by the human senses.
It was nearly impossible for most people to afford to fill every waking moment with a book in front of them, bar a few addicts. Now there is a river of information actively fighting for your eyeballs at every moment. And how the meme-gene works, the most addictive types will rise as the victor.