Exactly. Oxide builds machines for the few companies that won't go with Azure or AWS, or that got so big Azure and AWS are no longer competitive (and it takes A LOT to be in that space, because pricing is ridiculously flexible). This is a niche market.
The question I always ask is "why would I deploy my software on your platform?". The answer is, most of the time, I wouldn't. I don't want to play platform bingo with company money.