It's not about the cost of the phone. If it were they'd stop pushing ads the moment they'd earned back the full cost of the discounted phone you bought. It's purely about greed. Companies push ads so they can stuff more cash in their pockets over and over again for years, if not decades, after the money they got from your initial purchase. It doesn't matter if the phone was $100 or $2000 because ads increase their profits in either case, and money is literally the only thing they care about.
I also think that they're counting on people to have been conditioned to accept ads everywhere. Microsoft has been infesting their OS with ads for over a decade which, like it or not, has normalized that practice.
Apple is counting on the fact that iphone users aren't going to switch to android devices just because the company starts pushing ads in their face. In addition to all the customers who don't stop buying apple products because they are filled with ads, a percentage of them will start paying for more Apple products and services because of the ads. The obvious next step from here is to increase the amount of ads until that's no longer the case. Get used to seeing ads iphone users; it's only going to get worse.
Jobs had to be the smartest and most tasteful person in the room, even when he pretended otherwise. He was desperate for adulation from customers who loved him for his taste, inventiveness, risk-taking, and style.
The motivation was questionable and arguably toxic, but the results were spectacular.
Cook was more of a nickel and dime guy. So far Ternus is looking disappointingly similar.
The share price is all. Customers are the farm animals who Make Number Go Up, and Make Number Go Up is Rule Number One.
The kind of customer focus that drove Jobs is fading into background noise.
Some MBA poisoned it?
"We have a large, loyal consumer base and can count on a steady return for many years," is no longer sufficient. So corporations cannabalize, turning long-term strengths into short term profits.
It's what we're doing to our entire civilization. Why should Apple do anything different?
But I agree, I wish more leaders in the product development space would just stand up and say: "it's garbage, it's hostile towards our users, so we won't do it, because it compromises our values for a quick buck"
Wait, you thought apple, unlike every other company, is not out there for maximal profit for owners but some sort of higher mission? Or where does the misunderstanding comes from? The era of respectful companies having long term utmost moral standing and behavior thinking decades ahead is thing of the past. At least for big boys thats pretty clear.