The point was that the highest level of luxury does not advertise itself. If Apple wants to be seen as a luxury brand, which is something they spent decades building, they should not be pushing these ads so hard. Building that image took a long time, but it can all go away very quickly.

Apple was a company that allowed fairly normal people to have a luxury experience without the 10x price tag, and they're ruining it. People still make "Apple tax" comments, but when looking at their competitors, they really aren't outlandish, like these shirts are.

> Do you understand how incredibly privileged you have to be to afford a $500 shirt

Seems like a virtuously elitist argument against other elites.

Should we apologize for buying any luxury item?

If we only did the necessities of life, how do you think our world would look? What motivates you?

It is demeaning to others to feel apologetically bad about having luxuries that others don't. It is rude to judge others as privileged. The problem with the word is that it indirectly puts down the unprivileged. Everyone alive is privileged and lots of dead people are too. Be grateful for luxuries, sure. Denial and abstention can be just another form of being an arsehole.

Hipocrisy is hard to escape eh.