They might be using something like this, or they might be using some other "increased sparsity" techniques, of which there are a great many. They also might be optimizing for something else - like less RAM use for KV cache.
Alternatively, they might be cutting into their margins and dropping the price because of stiffer competition from Astra. I do think that's unlikely though.
tired: AI startup attempting to build their own website
wired: a nonprofit founded in 1996