Maybe I'm a bad salesman, but based on your description so far, if you're satisfied it likely isn't worth the chore of changing. Actually, my hope is that fewer people ever have to spend hours of their life dealing with insurance matters, and we can find a new efficiency in a society where everyone is always getting the best policy without having to think about it at all.

Part of what inspired us to do this is a serious frustration with the millions of people that buy the wrong coverages or are overpaying because they don't have the time or energy to shop around. It would be nice if everyone was our customer, but I'm also the kind of person just satisfied to hear you made a little improvement in your own finances.

This is great to hear, I'd count this as a success in our book!

After much trial and error, we've come to realize that trying to separate users from their existing insurance arrangements is very hard unless there's some sort of stark event that triggers the switch.

I.e., folks will usually only make a purchase with us if one of the following is true (even if they could save money or improve coverage):

- they're shopping for the first time and want a modern, online-first, service that avoids hassle

- their premiums have jumped

- they were non-renewed

Most users' experience of shopping for insurance has been historically so bad that they're very averse to optimizing it, even if 10m or so could save them hundreds (and in extreme cases thousands) of dollars.