But if they had to show how well their product worked they might give away the whole game... because they'd have to compare their "noul" class against an NLI benchmark for instance, and possibly show they're losing to cross encoders and give away the fact that they are just rebranding NLI. Or rerankers (choice) or zero-shot classifiers.
But Jev is works pretty much out of the box without any fine tuning.