I think it's less mad - and more pointing out the obvious elephant in the room.

1. It's just bad communication, full stop - just look at the comments here, even people allegedly in support of Anthropic are all arguing over what the phrase is even meant to mean.

2. It's flowery language and oddly out of place - which yes, can be triggering for people who have to deal with Claude doing this as well.

Claude seems overly apt to reach for "coinages", or neologism (yes, aha, I learnt that phrase, after spending time dealing with Claude...). It will create some made-up phrase to describe an otherwise dry, scientific CS concept, and nobody seems to know why. Surely it can't be user-focus groups?

So it would be peak-AI if somehow, the Anthropic communications team was also using Claude to author these blog posts, about how they were "pacing the frontier" - which either means they're betting big on AI, and going at it faster than OpenAI...or maybe it means they need to slow down releases, because it's too buggy...or maybe it means they're worried about regulatory capture? I honestly have no idea.

It's like the whole "Advancing Our Amazing Bet" corporate-speak from my old bosses - maybe they were trying to soften the blow or something, or be nice, but it ended up just confusing the heck out of everybody.. (Spoiler alert - the phrase actually meant they were shutting the whole thing down)

You appear to be confused about the concept. Depending on the context, pacing or pace setting can mean either slowing things down or speeding them up relative to what the natural pace would have otherwise been. So it's actually not well defined. The commenters here aren't necessarily mad, just calling out Anthropic for being unethical in trying to artificially slow down competition by lying about fake dangers. (And I actually really like Anthropic's products.)