It had been a joke since around time of Sam Altman's first ousting from OpenAI, that he would be okay with bringing about the AI apocalypse as long as he can sell a $20 subscription for it.
It's not even a secret operation. They have a SuperPAC named "Leading the Future" that exists to spread propaganda promoting deregulation of AI development. They've been caught, among other things, making a "news website" with LLMs pretending to be reporters (with human names and everything), which reached out to people asking for interviews and then wrote hit jobs on them.