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Parent comment was talking about "widespread adoption of social media", not anything qualitative.
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The timeline is more plausible for the rise of short-form video.
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Feels like a hobbyhorse. The article discusses issues between the educator and the child, like:

> An even bigger problem, though, is muddle-headed thinking among educators. Some have fallen for the leftist canard that tests are harmful and grades are racist. Some have allowed reasonable worries about children’s mental health to warp into an excuse for low expectations. Some unhelpful habits acquired during the pandemic have stuck: children are still missing more lessons than before, and many teachers who relaxed their grading standards have failed to tighten up again.

I think we should look there and focus on what’s actually happening between the educator and the child.

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Most people were still accessing Facebook via desktop in 2010, and the term "engagement algorithm" had yet to be coined.
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