Traditionally this was a profitable niche, Microsoft would like to take a fat piece of that, and instead what happened is that Linux destroyed the profit margin. A million dollars overhead that would have kept a hungry UNIX® vendor alive on your project didn't turn into an extra million dollars on Microsoft's balance sheet, instead it evaporated because Linux is "free". And so then Microsoft lost interest.
WSL is Redmond going OK yeah, here you go, an actual Unix.
The point still stands, that POSIX checkbox was relevant enough for spending the money in engineers salary during Windows NT 3.51 development.