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And Zuck’s sudden interest in MMA/boxing/Jiu Jitsu as part of his “alpha male” rebranding.
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That was part of it, back in the early 2000s when people considered MMA "human cockfighting" (but bizarrely, boxing was OK) Trump let the events go on at his venues, however Dana is a pretty formidable businessman regardless of the connection to Trump.
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No one has actually said that Dana White is a bad business man. It's just very difficult to believe that's the reason he was appointed to the board of a social media company on the same day that Donald Trump was inaugurated. If he was so consequential why wasn't he named to the board on Jan 7th 2021? I think we know why.
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There's been a rightward shift in tech and culture (eg, children identify much less as transger and bisexual than a few years ago), it's likely Facebook is aligning with that.
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