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There are very good reasons, starting with the fact that there was no good mobile app experience before Apple created one. And they created one that was half the cost of the terrible stores that existed before.

And they created the hardware and software to make all this possible.

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None of that explains why the owner of an Apple device can't install alternative app stores, nor the bundling of their own app store.
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Apple never claimed to be an open ecosystem that allowed users to install anything they liked without interference.
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Actually, from 2007 (first iPhone) to 2008 (the App Store), they kind of did.
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Apple made it perfectly clear that iDevices would be a walled garden when they released the SDK for third party applications.
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That’s retconning at its best - there was no support for 3rd party apps then, just websites.
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No amount of "they did it first", "they did it better" entitles them to monopolistic behavior.
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