- Canadian boycots of US products due to tariff wars
- Boomer wine buyers dying off
- younger generations drinking less overall and being less into wine
- everyone on GLP-1s drinking less
Why's this?
Tariffs raise the consumer-visible price of those goods. This then, due to demand elasticity, causes consumers in those non-US countries to buy fewer of those products.
Some impact may be badwill as well but quite a bit is first-order impact of second-order tariffs.