But yes, transmission losses exist and are surprisingly large
Reducing the number of transformers, raising the high side of system voltage, and increasing conductor sizes are all ways to reduce the transmission losses. of course each of those requires investments so that's why it can be variable and also something to brag about
I don't know the real details, but my educated guess is they raised the voltage, and also they used 3x as many wires (running 3 phase past every house even though almost everybody only used 1 phase). That is I can visually see their insulators on the power posts are larger than neighboring utilities which allows for higher voltage (but may or may not mean higher voltages were used). Likewise I can see the 3 lines on each power pole while neighboring utilities only used one. It is hard to tell from the ground but I suspect they used thicker wires as well.