The retailers still have every incentive to sell as many lottery tickets as people will buy, because that's how they make a sizable portion of their money.

And the gambling addiction hotlines are too little too late. I've known people who struggled with gambling. They never admitted they had a problem until they had bottomed out. At that point I doubt the lotteries and casinos particularly care because that well's already run dry, anyway.

If the gaming industry really wanted to put their money where their mouth is on this one, they'd figure out ways to prevent people from getting into that situation in the first place. Putting limits on how much money anyone person can lose, even if only at a single establishment, is one idea that wouldn't even be hard to implement. But of course we won't see that because, unlike gambling addiction hotlines, that runs the risk of reducing their profits.

Not equating your work for a lottery with dealing heroin, I’m just pointing out that to say you don’t want people addicted to heroin while still selling heroin isn’t sufficient, and I think the same applies to lotteries. If they acknowledge the problem stop even offering it as a product.