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The EFF isn't saying it's a surprise that companies are doing this. Nobody's surprised by that. They're drawing attention to it and saying they shouldn't be allowed to.
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Isn’t this similar to all ads for useless stuff.

We’re being targeted to buy $100k cars we don’t need. Not much worse than being targeted to gamble an extra $10k.

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At least with a car you know exactly what you're getting, you might not value it but many people out there are absolutely getting their money's worth back from a 100k car, be it ego or aesthetics or whatever, a gambling addict is just getting exploited and abused, there's no positive to it.
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