I suspect Jev was intended to be an acquisition play and instead OAI said "nah, we're good" literally 2 weeks to the day after its launch. Anthropic and the Chinese labs are almost certainly soon to follow.
They're rumored to be in the early stages of a billion dollar round to value the company at $10B. Best of luck with that.
The reaction to Jev has been huge, as has been OpenAI's speed here is announcing a "not quite ready yet" competitor... the idea of Jev is one of those "Doh! Why didn't I think of it!" moments ... in retrospect it's obvious that business automation is all about decision making and the market for this is massive. Up until now most people just saw this as a use case for LLMs, until TypeSafe/Jev came along and said "actually you don't need an LLM for this ...".
I'm sure TypeSafe realized the idea is a winner and expected competition, although maybe not quite so fast?
The question now is how seriously OpenAI take this, and are they willing to compete with Jev on price, thereby massively reducing Luna margins (which OpenAI's "Decisions API" is based on)? I guess if you can't make $0.10/M for Luna, then $0.04/M is better than just giving that market to a competitor, assuming you're profitable at $0.04/M.