They've since taken down the 20x usage mention on their pricing page. https://archive.is/bCZav
If OpenAI can show that a $6k tool nets $50k in productivity or quality or speed they have no problem selling it. Companies will take the easy-but-expensive option over a cheaper alternative. The problem is that's really hard to measure and seemingly they've put no effort into trying.
The crowd lost their minds before Sam even told them what Dots were.
He even called them out on it when announcing 6.1 Sol "You don't even know what it is yet"
(I remember that being the explanation of why people would cheer at very lame things at Apple events.)
Maybe they were cheering on The Muppets inspired AI avatars, resembling Kermit, Scooter etc.
https://www.theverge.com/ai-artificial-intelligence/1002033/...