Ain't that the truth.
replyIn Search Advertising, the amount you pay (under GSP Auction) is a function of your pCTR. And guess who determines your pCTR? The Search Engine itself! :-D
In Search Advertising, the amount you pay (under GSP Auction) is a function of your pCTR. And guess who determines your pCTR? The Search Engine itself! :-D