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Context for early 2000s RH challenged individuals: It is a homage to the borrowed slogan RH used to have on posters and office walls.

https://avi.alkalay.net/2007/06/you-win.html

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Red Hat determined this path in 2001, when it started pivoting to enterprise customers only. Everything after that was just the usual progression for a minor enterprise player.
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You might be right. Ubuntu and Shuttleworth certainly captured the void left for a polished Linux distro after the pivot. I think there was value to something being used personally and at work.
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