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Personally I haven't seen it too often; the other aspect is that HN is a forum for startups to pitch shit to each other, so this has been happening with or without marketers (f.e. "i'm working on a similar thing").

That LLMs are taking over the comments section is something that was already flagged, and Lobste.rs and others have started solving it by having gated registrations. HN should do this but it is unlikely to until it is too late.

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I don’t get it though… what’s the point of using an LLM just to comment here? Like what does it gain the person doing it
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Sorry, how does a gated registration stop someone creating an account, then handing it over to an LLM?

Serious question, am I misreading what's being said?

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It stops the automation part. One LLM spammer can be dealt with.
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One can focus on generating 10 other accounts before it's flagged. Now you have 10 others to deal with.
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But that does not work on lobsters (or anywhere else with gated registration), because you cannot just create 10 accounts. You can create 1 account after 1 invite. If you abuse, you loose the invite (and maybe the person inviting you the right to invite others).
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lobste.rs has always been invite-only.
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