I’m not sure, given these documentation steps for distributing passes, that this is intended for ‘normal users’: https://developer.apple.com/documentation/walletpasses/build...
replyIt really does seem targeted at small business/events to me.
replyDon't you need a developer certificate at least?
replyiOS 27 lets you make your own as well but you don’t get to set your own custom design.
replyThey should have done this years ago.