Prime Visa: that’s the one that gets me. Same for me. I have restaurants I go to that have loyalty programs that can figure me out by my card. But I got the card from you, and to go to the same store all the time, and you can’t figure it out? Come on.

But they could also make the app way easier. Last, I checked the stores didn’t move around randomly. They’re always in fixed locations. So why not ask for location permission and just automatically pop the code up or make it a simple option at the top of the screen whenever it detects you’re within 50 feet of a Whole Foods?

All I can think of is that they advertise the whole thing to get people in for “savings“ and then make it as hard to use as possible, so no one actually uses them.