There's a long and involved history of people in SV with wacky pseudo-religious beliefs. Back in the day it was Buddhist-influenced, then rationalism, now accelerationism is popular, and so on.
I believe most of this is just performative marketing that someone thought might be good idea... Getting big enough public persona to say that LLM is conscious at first thought sounds like very good sell...
The parasitic rich are so out of touch they want to steal religions next. They also could recognize it makes sense strategically to gain the trust of the religious since that group is generally more vulnerable to manipulation.
It just automagically broadens your support base if you can get a religious justification going. It's an attempt at arguing yourself into more influence.
Probably the case. Makes me wonder if they're also consulting how to make a creature behave when you're a life creator, as in Anthropic is the god, and Calude is their Eve. Sort of like align the model by making it religious towards humans. I don't know, it's 2am.