For various reasons, people flocked to CUDA and other proprietary crap. Then, when that proprietary crap became a money maker, people blamed AMD for not supporting their favourite proprietary crap.
AMD did the right thing and was punished for it. They're still doing the right thing and people still complain that their free full re-implementation of Nvidia's runtime, designed for completely different hardware, isn't good enough.
AMD is not a saint of a company but it's consistently better than Nvidia, every time. Doing the right thing just isn't rewarded and it shows.