It's a good talk and worth watching. The title doesn't really reflect what the talk is about, which is more about how to not lose those things while using AI tools. The title could maybe even be described as a kind of trojan horse because the answer (to the question of how to scale), if you read between the lines, seems to be basically: don't. Slow down and be intentional about every detail, focus on the user, and don't lower your standards.

The video is about things already scaling the wrong way.

Honestly I think I disagree. If you take photography as an art for example, the "scale" was pretty technology constrained for a long while.

But what if… that’s changing? What if some next generation is so properly trained to find repeating any song after a first play to be so tedious that the new art form is just an endless effusive scaled-out stream of the artist’s brain?

I’m not sure what “scaling” is even supposed to mean here. The video’s thumbnail and description advocate against “zombie UI” (whatever that means as well — probably the typical AI slop-style UI). The pressing issue is that there is a dearth of good (great) UI, scaling or not, and that was already the case in the years before the use of LLMs. We need more instances of really good UI before we can talk about scaling.